Custom Tool Development

Abstract

As an analyst is to analyze the data gathered from the campaigns and at the same time take initiatives in order to meet client demands to further improve the performance. To gather the data we use Facebook Ads Manager, Google Adword and the platforms that we are working on which helps us in getting to know the trends being followed and work as insights for our business. Many Clients use third party tracking tools like Singular, Apps flyer, Google Analytics and Semrush for the business level needs and can help to find the drop offs and bounce rates which helps us in website analysis of the business for better results have also worked on helping placing pixels on our client websites to track the activities to understand what all is being done and what all can be added to enhance the business with the help of Tag manager. Moreover, to minimize the redundancy of tasks and make it error free, we work on automating the daily stuff using Sharepoint and query processing on excel. Apart from that, a lot of emphasis is given on understanding the platforms and then developing tools that can process the same work in no time and much better accuracy. This report highlights in detail the various industries working in digital marketing across various platforms such as Facebook, Youtube, Instagram, Google etc.