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Please use this identifier to cite or link to this item: http://lrcdrs.bennett.edu.in:80/handle/123456789/4332
Title: Navigating the Sports Landscape: Predicting Public Appeal and Engagement
Authors: Goswami, Anurag
Sahni, Sumedha
Samal, Biplaba
Sahni, Jahnvi
Issue Date: 2023
Publisher: CYBER TECH PUBLICATIONS
Abstract: When we look ahead, those in the sports business-advertisers, media companies, sports leagues-face a difficult challenge: predicting which games and activities will appeal to the public. A variety of factors that impact a particular sport's popularity exacerbate this difficulty. There are a lot of factors to consider, including the team's success, player injuries, societal changes, and technology improvements.
URI: http://lrcdrs.bennett.edu.in:80/handle/123456789/4332
ISSN: 978-93-5053-925-5
Appears in Collections:Book Chapters_ SCSET

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