Navigating Nostalgia: Cohort Analysis and Predictive Marketing for CDNow’s Customer Engagement

Abstract

This study examines consumer purchasing patterns for CDNow, an online music retailer that operated in the 1990s. Gaining knowledge about consumer trends, forecasting future purchase patterns, and creating focused marketing tactics that would have avoided financial deterioration and chum are the goals. Preprocessing the data, RFM analysis, XGBoost predictive modeling, cohort analysis, and Plotly Dash dashboard construction are all part of the study. Finding high-value client categories, estimating churn risks, and suggesting tailored marketing campaigns are some of the Results Index Terms: RFM analysis, cohort analysis, data visualization, CDNow, consumer purchasing behavior, predictive modeling, and targeted marketing