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http://lrcdrs.bennett.edu.in:80/handle/123456789/282| Title: | Saheli: The Zero-Side-Effect Pill— Marketing of Oral Contraceptives in the Context of Sexual Education to Create Socially Responsible Consumers |
| Other Titles: | Social and Sustainability Marketing |
| Authors: | Jain, Palakh Binani, Neharika Singh, Anshika |
| Keywords: | Contraceptives Sexual Education Socially Responsible |
| Issue Date: | 2021 |
| Publisher: | Taylor & Francis |
| Abstract: | Through an online survey conducted with more than 100 respondents, this chapter aims at evaluating the consumer decision-making process for oral contraceptives and examines factors that drive their choices. We will also look at how awareness for safer alternatives like Saheli, the world’s first nonsteroidal contraceptive pill, can be created through social and sustainable marketing interventions. |
| URI: | http://lrcdrs.bennett.edu.in:80/handle/123456789/282 |
| ISSN: | 9780367553630 |
| Appears in Collections: | Book Chapters_SOM |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Saheli.pdf Restricted Access | 1.16 MB | Adobe PDF | View/Open Request a copy |
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