Browsing by Subject Language, Local Culture, Advertising, Digital Ads, Emotional Appeal, Emotional Responses
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2022 | ROLE OF LANGUAGE IN LOCAL CULTURE: A STUDY ON ADOPTION OF LOCAL LANGUAGE AND CULTURE IN ADVERTISING | Chakraborty, Pritha; Sharma, Anvesha |